A few months ago, we found out that the Clearwater Hotel chain is using the hashtag #ShowerShame to shame its guests after they shower at a hotel.
We decided to see if we could find out if the hashtag has spread to other hotel chains, too.
We reached out to hotels in the San Diego area for their response.
As of Wednesday, the chain had not responded to our request for comment.
But we did find out that many of its hotels are using the #ShowersAndShame hashtag, too, and that many hotels are not using the word.
Our questions were answered in our report: Is this a first?
We were curious to see how the hashtag spread, so we took a look at the number of hotels using the term and its associated hashtags in their hotels’ official Instagram accounts.
The number of hashtag tweets is not directly comparable to the number that hotels actually tweet in real-time, so it’s impossible to know for sure how many hotels have used the hashtag, though some hotels have been sharing the hashtag with the world in real time.
We looked at the tweets that the San Diegans had posted to Instagram since March 6 and found that about 40 percent were from hotels, and another 15 percent were tweets from outside the San Francisco area.
That’s a small number, but we could see a trend.
In the last month, hotels have posted a total of 621 tweets using the hashtags #ShowingMyShower, #ShowsYourShower and #ShineYourShine.
Of those, nearly 100 of them are hotel tweets.
The hashtag has also been used in the name of a local San Diego hotel that posted a photo of its guests as a reminder of the dangers of showering in public.
But hotels are also using hashtags like #ShoesOut, #BeachShowerAndShoot, #WearYourShirt, #GetShowerReady, #WalkYourShore, #ClimbYourShout and #StandWithShower to share the hashtag.
Hotel owners can also post tweets on their own Instagram accounts, though they’re not required to follow hashtags.
So the hashtag trend is not new.
What’s new is the amount of hotel tweets using hashtagged hashtags that we found on the official Instagram account of a hotel, the Clearpool Hotel.
According to the Instagram account, #showersandshame is the hashtag used by the hotel and its guests for the last two months.
So far this month, it has shared 562 tweets and is now sharing 140 tweets per day.
This means the hotel is sharing about 40 tweets per second.
Hotel Twitter, Inc. (@hottopw) March 9, 2018 The hotel’s official Twitter account also posted a series of tweets in April, including a series celebrating its guests’ love of beach trips, and the hashtag was tweeted in a series called “Beach Shower And Shoot.”
(@HottopW) April 6, 2018 But we also found some tweets from hotels that weren’t directly using the tag, like #showerandshoot, which was tweeted on March 11.
Hotel Hotel (@hoot) March 18, 2018 We also found tweets from other hotels that were not directly using hashtag #ShotsAndShowers.
Hotel Shower and Shoot (@hootersandshoot) March 10, 2018 And a tweet that wasn’t directly posted by a hotel posted by the Hotel Showers and Shoots Twitter account, but which we confirmed is from a hotel guest.
The Hotel Shoots and Showers Twitter account is a real-life account, and we confirmed that it’s a hotel in San Diego.
We also verified that the hotel was not using hashtagging as the primary way of spreading the hashtag and that it was not sharing the same hashtags as other hotels.
Hotel @hoot (@hoots) March 15, 2018 So if hotels are doing it because they’re trying to spread the hashtag without actually using it, it could be a sign that hotels are feeling the pressure of the public to show their love of the beach and have a safe place to shower in public at hotels.
That could be another sign that the #showsyourshower hashtag is a trend that’s spreading around hotels, too — not that hotels have actually started using it in real life.
We were also curious to know if other hotels were sharing the #soundsandshows hashtag, but it seems that it is not yet on the hashtag list.
HotelShowersandShowers (@howersandshoot_) April 4, 2018 What do you think of the hashtag?
Have you ever heard it?
We want to hear from you.
Have you been to the beach?
Have your own experiences with hotel guests using #ShinesAndShows?
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